Why do so many companies pay outside firms for services when they have identical capabilities internally? Why do so many projects experience overruns and missed deadlines? What makes it so difficult for some people to meet their objectives?
Many factors could be at play. But, the top culprit is underestimating the “human factor.” Organizations run into problems when they focus too much on process and fail to account for the dramatic effect people’s emotions, reactions, and interactions can have on outcomes.
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