The Influential Differential eBook: Why Some People Are More Influential Than Others

No matter how authoritatively spoken, the “Because I said so” command seldom generates willing cooperation from others. Capturing attention, changing opinions, and motivating action require the right words said the right way by the right person. Though we’re aware that inspiring trust and collaboration are the best ways to drive decisions and get results, we’re not always sure just how to do this. What is it that makes this level of influence seem so easy for some and a struggle for others?


The Influential Differential takes an entertaining yet in-depth look at:

• The essence of influence
• The secret ingredients that make some people highly influential
• What it really takes to increase personal influence

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