It’s the goal of every salesperson. Getting access to senior client executives – the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite, co-authored by Stephen J. Bistritz, Ed.D., is the first book that reveals how to land those career-making sales in the words of CXO-level executives themselves!
The authors couldn’t find any books written on this topic that held anything more than personal anecdotes of what the writers of those books did in their glory days as a salesperson. So they commissioned groundbreaking research of their own, and joined other projects where executive buying habits were the focus of study. After ten years of asking CXO-level executives about their relationships with professional salespeople, this book now reveals what C-Suite leaders in 500 diverse companies and government bodies said in response to those interviews and surveys.
Selling to the C-Suite provides all the insight you need to:
• Gain access to senior-level client executives
• Establish trust and credibility, so that you get return access
• Leverage relationships with senior-level client executives
• Create and communicate value at the executive level