Earning a Seat at the Table: Selling to C-Suite Executives – Webinar Recording
Mastermind for Managers – A Virtual Event
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Do you know the number one reason why C-Suite executives are willing to meet with sales professionals from vendor organizations? The answer might surprise you!
How confident are you in your salespeople’s ability to clearly differentiate their value to C-suite executives? Have you thought about the implications for your business if your salespeople do not excel in this capability?
Join Dr. Steve Bistritz, President of SellXL, to explore:
• Details around why executives meet with salespeople
• Identifying the relevant executive for the sales opportunity and preparing your approach to that executive
• The components of a differentiated valued proposition
• How to articulate value by helping executives see their business from a fresh perspective
This webinar promises to be informative, relevant, and timely for professional salespeople, account and relationship managers, sales managers, sales executives, as well as others in the organization responsible for interacting with C-Suite executives, and for those charged with developing the competencies of sales professionals.
Speaker: Steve Bistritz knows selling. He is one of the foremost authorities on the subject, and combines a unique background of over 30 years of sales and sales management experience. In 2002, Steve founded SellXL.com with the goal of providing businesses of all sizes with sales training workshops of the highest quality.
His articles on managing and winning major sales opportunities, selling to executives and other sales and marketing related issues have appeared in numerous publications including Velocity – the Quarterly Journal of the Strategic Account Management Association, Selling Power magazine, the Journal of Selling and Major Account Management, BtoB Magazine and Sales and Marketing Management Magazine. Many of his articles are available for download in the resource library on this site.