Cultivating Client Loyalty

Cultivating Client Loyalty (CCL) is a one-day, fast-paced instructor-led workshop that helps professional salespeople develop an understanding of the impact of client loyalty and then create loyalty-based relationships with senior executives in client organizations.

Each CCL workshop is based on findings from research with CXO-level executives who were each asked about their relationships with professional salespeople.

At the end of the workshop, participants will be able to…

• Select the right executives in the client organization to focus on to build loyalty-based relationships
• Use perceptive questioning techniques to uncover where your company’s solutions can deliver the most value
• Utilize tools like the Executive Call Plan and the Executive Presentation Guide to optimize loyalty-based relationships
• Describe and communicate value to executives in the client organization on a consistent basis, so as to cultivate loyal relationship

Logistics: One-day workshop conducted onsite
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